Chartered Institute of Marketing
Digital Marketing
Courses
CUSTOMIZED
DIGITAL MARKETING COURSES
Accredited Course
Digital
Strategy
80 hours eLearning
Accredited Course
Driving Digital
Experience
60 hours eLearning
Accredited Course
Mastering Digital
Channels
50 hours eLearning
Digital Diploma
Professional
Marketing
220 hours eLearning
360U PROFESSIONAL QUALIFICATIONS
INTERNATIONAL DIGITAL MARKETING ACCREDITATION
The Internationally accredited Training Programs of the Chartered Institute of Marketing (CIM) play a very important role in developing your peoples’ skills and knowledge, aiming at team and personal development.
360U now gives you the opportunity to choose the Digital Marketing Courses that meet your people needs, receiving the CIM International Certification.
Digital Strategy Course
Digital Strategy Course outlines how an understanding and analysis of the macro- and micro-environments can enable organisations to assess the impact of the disruptive digital landscape in delivering objectives, in order to develop strategic recommendations. It provides recognition of how creating digital marketing mixes can enable organisations to respond with agility to market needs. It examines how the management of digital channels and the application of key digital measures help to achieve business objectives.
Contents:
Understand the strategic implications of the disruptive digital environment
Generate relevate insights into key emerging themes within the digital marketing environment
Develop strategic recommendations in response to the need to acquire, convert, and retain customers
Deliver an agile response to changing customer behaviours
Know how to manage and optimise key channels and content within a digitally enhanced strategic plan
Apply key digital measures to analyse social, sentiment, search and site behaviour
Digital Strategy Course could be attended via eLearning (80 hours) or via Blended (80 hours eLearning & 16 hours face-to-face workshops).
INFORMATION
- Duration:
- 80 hours eLearning
- 16 hours face-to-face workshops
- Institution: Chartered Institute of Marketing (CIM)
- Language: English
- Accreditation: CIM International Accreditation
Driving Digital Experience Course
Driving Digital Experience Course examines how customer behaviour has dramatically changed with the digital revolution. It provides insights into assessing the digital customer experience, and will ultimatly provide the tools to improve user experience across the digital customer experience. Organisations need to adapt to this changing market and take action to fulfill their strategic needs.
Contents:
Generate relevant insights into digital customers
Appraise trends and innovation in the digital experience
Identify and assess digital metrics and analytics
Deliver methods for reporting digital performance indicators
Illustrate the customer journey
Recommend how to improve the user experience
Driving Digital Experience Course could be attended via eLearning (60 hours) or via Blended (60 hours eLearning & 16 hours face-to-face workshops).
INFORMATION
- Duration:
- 60 hours eLearning
- 16 hours face-to-face workshops
- Institution: Chartered Institute of Marketing (CIM)
- Language: English
- Accreditation: CIM International Accreditation
Mastering Digital Channels Course
Mastering Digital Channels Course examines how digital channels present opportunities and challenges for organisations to effectively compete and engage with their customers. This unit drives strategic comprehension for management and growth of digital channels, as well as critical factors concerning compliance. By mastering digital channels organisations your team will be able to improve conversion rates from digital channels as well as to develop the skills needed to appraise current channels and identify future channel developments.
Contents:
Describe the strategic options for channel selection
Define requirements for legal compliance in digital campaigns
Demonstrate effective management of digital channels in practice
Recommend methods for online community management
Illustrate how to improve conversion rates for digital channels
Appraise current and future channel developments
Mastering Digital Channels Course could be attended via eLearning (50 hours) or via Blended (50 hours eLearning & 16 hours face-to-face workshops).
INFORMATION
- Duration:
- 50 hours eLearning
- 16 hours face-to-face workshops
- Institution: Chartered Institute of Marketing (CIM)
- Language: English
- Accreditation: CIM International Accreditation
Digital Diploma in Professional Marketing
The aim of the Digital Diploma in Professional Marketing is to provide the practicing marketers with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.
Successful completion of the Diploma will equip your people with the knowledge, skills and understanding to support decision making within a digital context at the operational level and carry out an essential and successful professional marketing role within the workplace.
Digital Diploma in Professional Marketing consists of 3 courses:
Digital Strategy Course outlines how an understanding and analysis of the macro- and micro-environments can enable organisations to assess the impact of the disruptive digital landscape in delivering objectives, in order to develop strategic recommendations. It provides recognition of how creating digital marketing mixes can enable organisations to respond with agility to market needs. It examines how the management of digital channels and the application of key digital measures help to achieve business objectives.
Driving Digital Experience Course examines how customer behaviour has dramatically changed with the digital revolution. It provides insights into assessing the digital customer experience, and will ultimatly provide the tools to improve user experience across the digital customer experience. Organisations need to adapt to this changing market and take action to fulfill their strategic needs.
Mastering Digital Channels Course examines how digital channels present opportunities and challenges for organisations to effectively compete and engage with their customers. This unit drives strategic comprehension for management and growth of digital channels, as well as critical factors concerning compliance. By mastering digital channels organisations your team will be able to improve conversion rates from digital channels as well as to develop the skills needed to appraise current channels and identify future channel developments.
Digital Diploma in Professional Marketing could be attended via eLearning (220 hours) or via Blended (220 hours eLearning & 48 hours face-to-face workshops).
INFORMATION
- Duration:
- 220 hours eLearning
- 48 hours face-to-face workshops
- Courses: 3
- Institution: Chartered Institute of Marketing (CIM)
- Language: English
- Accreditation: CIM International Accreditation
WHO IS IT FOR
As the digital economy is growing, the need for skilled digital marketing professionals has grown considerably. The Digital Marketing Courses of 360U are aimed at those who want to launch an exciting digital career as well as entrepreneurs who want to build their brand in the digital market.
The Digital Marketing Courses are also aimed at those working in an operational, supervisory or management role who wish to develop their knowledge of digital techniques and their application to a number of marketing related projects.
Accredited Courses & Digital Diploma in Professional Marketing
- Digital Strategy Course
- Driving Digital Experience Course
- Mastering Digital Channels Course
- Digital Strategy Course
- Driving Digital Experience Course
- Mastering Digital Channels Course
In 360U we offer:
The advanced online learning management system of Cambridge Professional Academy (CPA), is called “The Refinery” and can be accessed from anywhere, at any time by using a PC, tablet or smartphone.
CPA's tutors team delivers engaging, informative workshops and provide one-to one support, giving invaluable feedback and advice.
Learning alongside other students, your team will be able to discuss and debate the topics covered in each module and, in most cases, they will leave with a fully prepared assignment plan.
