Chartered Institute of Marketing
Marketing Courses
CUSTOMIZED
MARKETING COURSES
Accredited Course
Marketing
60 hours eLearning
Accredited Course
Integrated Communications
80 hours eLearning
Accredited Course
Customer Experience
60 hours eLearning
Certificate
Professional Marketing
200 hours eLearning
360U PROFESSIONAL QUALIFICATIONS
INTERNATIONAL MARKETING ACCREDITATION
The Internationally Accredited Qualifications of Chartered Institute of Marketing (CIM) have a very important role in developing the skills and knowledge your people need in order to take a step further in their career.
360U now gives you the opportunity to choose the Marketing Courses that meet your people’s needs, receiving the CIM International Certification.
Marketing Course
Marketing Course is about recognising the importance of marketing’s role in driving success and delivering results. It provides the knowledge and understanding of the function of marketing within the organisation and demonstrates how an appreciation of customer behaviour can enable
effective targeting. It outlines an understanding of how external environmental influences affect planning and how information enables decision making. It outlines the elements of the marketing mix and how these are applied to address market and customer needs.
Contents:
Understand the role and function of marketing
Understand what influences customer behaviour
Identify factors and trends in the marketing environment and how they affect marketing planning
Identify options for gathering relevant marketing information
Know the elements of the marketing mix
Apply and adapt the marketing mix to satisfy customer needs
Marketing Course could be attended via eLearning (60 hours) or via Blended (60 hours eLearning & 8 hours face-to-face workshops).
INFORMATION
- Duration:
- 60 hours eLearning
- 8 hours face-to-face workshops
- Institution: Chartered Institute of Marketing (CIM)
- Language: English
- Accreditation: CIM International Accreditation
Integrated Communications Course
Integrated Communications Course aims to enable understanding of the importance of effective internal and external communications in building sustainable relationships and delivering customer value. It provides the opportunity to recognise the importance of communications planning in delivering marketing solutions. It explains how the concept of product and brand management can enable organisations to deliver customer value. It outlines the components of the marketing communications mix and enables understanding of integrated marketing communications (IMC) planning.
Contents:
Know how to build cross-functional relationships
Understand how to harness resources to deliver effective marketing solutions
Create effective communications to deliver value to customers
Understand product and brand management
Understand the components of the marketing communications mix
Develop integrated marketing communications
Integrated Communications Course could be attended via eLearning (80 hours) or via Blended (80 hours eLearning & 8 hours face-to-face workshops).
INFORMATION
- Duration:
- 80 hours eLearning
- 8 hours face-to-face workshops
- Institution: Chartered Institute of Marketing (CIM)
- Language: English
- Accreditation: CIM International Accreditation
Customer Experience Course
Customer Experience Course recognises how deeper knowledge of customer requirements within different contexts allows organisations to enhance the customer experience. It provides the skills and understanding to assess customer expectations in context and to develop and deliver activities that meet those expectations. It introduces customer experience frameworks and highlights how to establish effective monitoring and measurement techniques that ultimately enable organisations to improve customer experience.
Contents:
Understand the range of different contexts across which marketers operate
Understand the importance of customer expectations
Understand the different dimensions of customer experience
Deliver activities that enhance the customer experience
Know how to monitor and measure customer experience in context
Use metrics to improve future customer experience
Customer Experience Course could be attended via eLearning (60 hours) or via Blended (60 hours eLearning & 8 hours face-to-face workshops).
INFORMATION
- Duration:
- 60 hours eLearning
- 8 hours face-to-face workshops
- Institution: Chartered Institute of Marketing (CIM)
- Language: English
- Accreditation: CIM International Accreditation
Certificate in Professional Marketing
The aim of the Certificate in Professional Marketing is to provide the practising marketers with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.
Those who successfully achieve this qualification are able to understand the wider role of marketing and how their practical skills can be applied to their career progression within the marketing profession.
Certificate in Professional Marketing consists of 3 courses:
Marketing Course is about recognising the importance of marketing’s role in driving success and delivering results. It provides the knowledge and understanding of the function of marketing within the organisation and demonstrates how an appreciation of customer behaviour can enable effective targeting. It outlines an understanding of how external environmental influences affect planning and how information enables decision making. It outlines the elements of the marketing mix and how these are applied to address market and customer needs.
Integrated Communications Course aims to enable understanding of the importance of effective internal and external communications in building sustainable relationships and delivering customer value. It provides the opportunity to recognise the importance of communications planning in delivering marketing solutions. It explains how the concept of product and brand management can enable organisations to deliver customer value. It outlines the components of the marketing communications mix and enables understanding of integrated marketing communications (IMC) planning.
Customer Experience Course recognises how deeper knowledge of customer requirements within different contexts allows organisations to enhance the customer experience. It provides the skills and understanding to assess customer expectations in context and to develop and deliver activities that meet those expectations. It introduces customer experience frameworks and highlights how to establish effective monitoring and measurement techniques that ultimately enable organisations to improve customer experience.
Certificate in Professional Marketing could be attended via eLearning (200 hours) or via Blended (200 hours eLearning & 48 hours face-to-face workshops).
INFORMATION
- Duration:
- 200 hours eLearning
- 48 hours face-to-face workshops
- Courses: 3
- Institution: Chartered Institute of Marketing
- Language: English
- Accreditation: CIM International Accreditation
WHO IS IT FOR
The Marketing Courses of 360U are aimed at executives working in marketing positions, but also to everyone interested in gaining a broader understanding of marketing theory and practices.
Accredited Courses & Certificate in Professional Marketing
- Marketing
- Integrated Communications
- Customer Experience
- Marketing
- Integrated Communications
- Customer Experience
In 360U we offer:
The advanced online learning management system of Cambridge Professional Academy (CPA), is called “The Refinery” and can be accessed from anywhere, at any time by using a PC, tablet or smartphone.
CPA's tutors team delivers engaging, informative workshops and provide one-to one support, giving invaluable feedback and advice.
Learning alongside other students, your team will be able to discuss and debate the topics covered in each module and, in most cases, they will leave with a fully prepared assignment plan.
