Chartered Institute of Marketing

Digital Marketing
Courses
digital-marketing-courses

DIGITAL MARKETING COURSES

digital-strategy

Accredited Course

Digital
Strategy

80 hours eLearning

580 €

digital-experience

Accredited Course

Driving Digital
Experience

60 hours eLearning

500 €

digital channels

Accredited Course

Mastering Digital
Channels

50 hours eLearning

480 €

digital-marketing

Digital Diploma

Professional
Marketing

220 hours eLearning

1.450 €

360U PROFESSIONAL QUALIFICATIONS

INTERNATIONAL DIGITAL MARKETING ACCREDITATION

Whatever stage you’ve reached in your career, the Internationally Accredited Qualifications of Chartered Institute of Marketing (CIM) have a very important role in developing the skills and knowledge you need to take a step further in your career.

360U now gives you the opportunity to attend the Digital Marketing Courses that meet your needs, receiving the CIM International Certification.

digital-strategy

Digital Strategy Course

Digital Strategy Course outlines how an understanding and analysis of the macro- and micro-environments can enable organisations to assess the impact of the disruptive digital landscape in delivering objectives, in order to develop strategic recommendations. It provides recognition of how creating digital marketing mixes can enable organisations to respond with agility to market needs. It examines how the management of digital channels and the application of key digital measures help to achieve business objectives.

Contents:

Understand the strategic implications of the disruptive digital environment

Generate relevate insights into key emerging themes within the digital marketing environment

Develop strategic recommendations in response to the need to acquire, convert, and retain customers

Deliver an agile response to changing customer behaviours

Know how to manage and optimise key channels and content within a digitally enhanced strategic plan

Apply key digital measures to analyse social, sentiment, search and site behaviour

Digital Strategy Course could be attended via eLearning (80 hours) or via Blended (80 hours eLearning & 16 hours face-to-face workshops).

INFORMATION

  • Duration:
    • 80 hours eLearning
    • 16 hours face-to-face workshops
  • Price:
    • eLearning 580€
    • Blended 680€
  • Institution: Chartered Institute of Marketing (CIM)
  • Language: English
  • Accreditation: CIM International Accreditation at an additional cost of £250
digital-experience

Driving Digital Experience Course

Driving Digital Experience Course examines how customer behaviour has dramatically changed with the digital revolution. It provides insights into assessing the digital customer experience, and will ultimatly provide the tools to improve user experience across the digital customer experience. Organisations need to adapt to this changing market and take action to fulfill their strategic needs.

Contents:

Generate relevant insights into digital customers

Appraise trends and innovation in the digital experience

Identify and assess digital metrics and analytics

Deliver methods for reporting digital performance indicators

Illustrate the customer journey

Recommend how to improve the user experience

Driving Digital Experience Course could be attended via eLearning (60 hours) or via Blended (60 hours eLearning & 16 hours face-to-face workshops).

INFORMATION

  • Duration:
    • 60 hours eLearning
    • 16 hours face-to-face workshops
  • Price:
    • eLearning 500€
    • Blended 600€
  • Institution: Chartered Institute of Marketing (CIM)
  • Language: English
  • Accreditation: CIM International Accreditation at an additional cost of £250
digital channels

Mastering Digital Channels Course

Mastering Digital Channels Course examines how digital channels present opportunities and challenges for organisations to effectively compete and engage with their customers. This unit drives strategic comprehension for management and growth of digital channels, as well as critical factors concerning compliance. By mastering digital channels organisations will be able to improve conversion rates from digital channels as well as developing the skills needed to appraise current channels and identify future channel developments.

Contents:

Describe the strategic options for channel selection

Define requirements for legal compliance in digital campaigns

Demonstrate effective management of digital channels in practice

Recommend methods for online community management

Illustrate how to improve conversion rates for digital channels

Appraise current and future channel developments

Mastering Digital Channels Course could be attended via eLearning (50 hours) or via Blended (50 hours eLearning & 16 hours face-to-face workshops).

INFORMATION

  • Duration:
    • 50 hours eLearning
    • 16 hours face-to-face workshops
  • Price:
    • eLearning 480€
    • Blended 580€
  • Institution: Chartered Institute of Marketing (CIM)
  • Language: English
  • Accreditation: CIM International Accreditation at an additional cost of £250
digital-marketing

Digital Diploma in Professional Marketing

The aim of the Digital Diploma in Professional Marketing is to provide the practicing marketer with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.

Successful completion of the Diploma will equip the student with the knowledge, skills and understanding to support decision making within a digital context at the operational level and carry out an essential and successful professional marketing role within the workplace.

Digital Diploma in Professional Marketing consists of 3 courses:

Digital Strategy Course outlines how an understanding and analysis of the macro- and micro-environments can enable organisations to assess the impact of the disruptive digital landscape in delivering objectives, in order to develop strategic recommendations. It provides recognition of how creating digital marketing mixes can enable organisations to respond with agility to market needs. It examines how the management of digital channels and the application of key digital measures help to achieve business objectives.

Driving Digital Experience Course examines how customer behaviour has dramatically changed with the digital revolution. It provides insights into assessing the digital customer experience, and will ultimatly provide the tools to improve user experience across the digital customer experience. Organisations need to adapt to this changing market and take action to fulfill their strategic needs.

Mastering Digital Channels Course examines how digital channels present opportunities and challenges for organisations to effectively compete and engage with their customers. This unit drives strategic comprehension for management and growth of digital channels, as well as critical factors concerning compliance. By mastering digital channels organisations will be able to improve conversion rates from digital channels as well as developing the skills needed to appraise current channels and identify future channel developments.

Digital Diploma in Professional Marketing could be attended via eLearning (220 hours) or via Blended (220 hours eLearning & 48 hours face-to-face workshops).

INFORMATION

  • Duration:
    • 220 hours eLearning
    • 48 hours face-to-face workshops
  • Courses: 3
  • Price:
    • eLearning 1.450€
    • Blended 1.650€
  • Institution: Chartered Institute of Marketing (CIM)
  • Language: English
  • Accreditation: CIM International Accreditation at an additional cost of £620

WHO IS IT FOR

As the digital economy is growing, the need for skilled digital marketing professionals has grown considerably. The Digital Marketing Courses of 360U are aimed at those who want to launch an exciting digital career as well as entrepreneurs who want to build their brand in the digital market.

The Digital Marketing Courses are also aimed at those working in an operational, supervisory or management role who wish to develop their knowledge of digital techniques and their application to a number of marketing related projects.

Accredited Courses & Digital Diploma in Professional Marketing

  • Digital Strategy Course
  • Driving Digital Experience Course
  • Mastering Digital Channels Course

360U offers you the option to choose between the eLearning or Blended training that best meets your responsibilities and everyday needs.

eLearning training includes:

The advanced online learning management system of Cambridge Professional Academy (CPA) is called “The Refinery” and can be accessed from anywhere, at any time by using a PC, tablet or smartphone.

CPA’s tutors team delivers engaging, informative workshops and provide one-to one support, giving invaluable feedback and advice.

Blended training includes the abovementioned plus:

Learning alongside other students, you will be able to discuss and debate the topics covered in each module and, in most cases, you will leave with a fully prepared assignment plan. Face-to-face workshops are also a very good networking opportunity.

During the Program you will be able to attend workshops of senior business executives who will provide you with valuable knowledge, advice and workable proposals, aiming at your development and better preparation for the challenges of tomorrow!

360U TRAINING TEAM

Filippos Hiras
Internet Marketing Tutor | Co-founder Tourix
George Panigyrakis
Professor of Marketing, AUEB
Stefanos Economides
Digital Marketing Tutor | Founder, SEO In Greece
Yiannis Xirogiannopoulos
Business Consultant & Marketing, Sales & HR Tutor

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