Chartered Institute of Marketing
Digital Marketing
Courses
DIGITAL MARKETING COURSES
Accredited Course
Marketing & Digital Strategy
80 hours eLearning
580 €
Accredited Course
Digital Optimization
60 hours eLearning
500 €
Accredited Course
The Digital Customer Experience
50 hours eLearning
480 €
Diploma
Professional Digital Marketing
220 hours eLearning
1.450 €
360U PROFESSIONAL QUALIFICATIONS
INTERNATIONAL DIGITAL MARKETING ACCREDITATION
Whatever stage you’ve reached in your career, the Internationally Accredited Qualifications of Chartered Institute of Marketing (CIM) have a very important role in developing the skills and knowledge you need to take a step further in your career.
360U, as an Authorised Cambridge Professional Academy Distributor, now gives you the opportunity to attend the Digital Marketing Courses that meet your needs, receiving the CIM International Certification.
Marketing & Digital Strategy Course
Marketing & Digital Strategy Course will enable you to take both a traditional and digital stratgic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage. You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making. You will also be able to apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels. Finally you will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives. This module develops knowledge and skills to enable a strategic approach to marketing planning, applying both traditional and digital models, frameworks and techniques to achieve a competitive advantage.
Contents:
Understand how to analyse an organisation’s current and future internal and external environments
Interpret relevant information and insights to recommend and inform strategic decision making
Develop marketing objectives and strategy to deliver organisational objectives
Develop a strategic marketing plan and a supporting marketing mix to deliver marketing objectives
Define the resources required to deliver the strategic marketing plan
Apply the results of monitoring and measurements and adapt the marketing plan for continuous improvement
Marketing & Digital Strategy Course could be attended via eLearning (80 hours) or via Blended (80 hours eLearning & 16 hours face-to-face workshops).
INFORMATION
- Duration:
- 80 hours eLearning
- 16 hours face-to-face workshops
- Price:
- eLearning 580€
- Blended 680€
- Institution: Chartered Institute of Marketing (CIM) in Partnership with Cambridge Professional Academy (CPA)
- Languag: English
- Accreditation: CIM International Accreditation at an additional cost of £250
Digital Optimization Course
For many organisations, adopting digital marketing has involved transforming aspects of their practice and application. Digital Optimization Course will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing. This will enable you to integrate and optimise digital marketing as well as develop strategic responses to change. You will also be able to ensure responses are measured to evidence success. This module develops skills for strategic insight into the impact that the digital environment has on organisations, and the knowledge and skills to optimise digital marketing performance.
Contents:
Understand the strategic implications of the changing digital environment on organisations
Interpret relevant insights from the wider digital environment
Develop responses to changing stakeholder needs and behaviours
Develop a conversion optimisation plan
Assess digital metrics and analytics
Apply key digital measures to analyse optimization
Digital Optimization Course could be attended via eLearning (60 hours) or via Blended (60 hours eLearning & 16 hours face-to-face workshops).
INFORMATION
- Duration:
- 60 hours eLearning
- 16 hours face-to-face workshops
- Price:
- eLearning 500€
- Blended 600€
- Institution: Chartered Institute of Marketing (CIM) in Partnership with Cambridge Professional Academy (CPA)
- Language: English
- Accreditation: CIM International Accreditation at an additional cost of £250
The Digital Customer Experience Course
Customer behaviour has dramatically changed with the digital revolution. The Digital Customer Experience Course provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers’ strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customer’s journey while complying with relevant legislation and regulation. This module develops the skills and knowledge required to enable strategic decision-making for the management of digital channels, and the knowledge to understand the customer journey and the desired customer experience.
Contents:
Assess the strategic options for channel selection
Understand relevant insights into digital customers
Understand how digital channels are managed effectively in practice
Define requirements for legal compliance in digital campaigns
Understand the customer journey
Develop plans to improve the user experience
The Digital Customer Experience Course could be attended via eLearning (50 hours) or via Blended (50 hours eLearning & 16 hours face-to-face workshops).
INFORMATION
- Duration:
- 50 hours eLearning
- 16 hours face-to-face workshops
- Price:
- eLearning 480€
- Blended 580€
- Institution: Chartered Institute of Marketing (CIM) in Partnership with Cambridge Professional Academy (CPA)
- Language: English
- Accreditation: CIM International Accreditation at an additional cost of £250
Diploma in Professional Digital Marketing
The aim of the Diploma in Professional Digital Marketing is to provide the practicing marketer with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.
Successful completion of the Diploma will equip the student with the knowledge, skills and understanding to support decision making within a digital context at the operational level and carry out an essential and successful professional marketing role within the workplace.
Diploma in Professional Digital Marketing consists of 3 courses:
Marketing & Digital Strategy Course will enable you to take both a traditional and digital stratgic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage. You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making. You will also be able to apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels. Finally you will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives. This module develops knowledge and skills to enable a strategic approach to marketing planning, applying both traditional and digital models, frameworks and techniques to achieve a competitive advantage.
For many organisations, adopting digital marketing has involved transforming aspects of their practice and application. Digital Optimization Course will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing. This will enable you to integrate and optimise digital marketing as well as develop strategic responses to change. You will also be able to ensure responses are measured to evidence success. This module develops skills for strategic insight into the impact that the digital environment has on organisations, and the knowledge and skills to optimise digital marketing performance.
Customer behaviour has dramatically changed with the digital revolution. The Digital Customer Experience Course provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers’ strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customer’s journey while complying with relevant legislation and regulation. This module develops the skills and knowledge required to enable strategic decision-making for the management of digital channels, and the knowledge to understand the customer journey and the desired customer experience.
Diploma in Professional Digital Marketing could be attended via eLearning (220 hours) or via Blended (220 hours eLearning & 48 hours face-to-face workshops).
INFORMATION
- Duration:
- 220 hours eLearning
- 48 hours face-to-face workshops
- Courses: 3
- Price:
- eLearning 1.450€
- Blended 1.650€
- Institution: Chartered Institute of Marketing (CIM) in Partnership with Cambridge Professional Academy (CPA)
- Language: English
- Accreditation: CIM International Accreditation at an additional cost of £620
WHO IS IT FOR
As the digital economy is growing, the need for skilled digital marketing professionals has grown considerably. The Digital Marketing Courses of 360U are aimed at those who want to launch an exciting digital career as well as entrepreneurs who want to build their brand in the digital market.
The Digital Marketing Courses are also aimed at those working in an operational, supervisory or management role who wish to develop their knowledge of digital techniques and their application to a number of marketing related projects.
Accredited Courses & Diploma in Professional Digital Marketing
- Marketing & Digital Strategy Course
- Digital Optimization Course
- The Digital Customer Experience Course
- Marketing & Digital Strategy Course
- Digital Optimization Course
- The Digital Customer Experience Course
360U offers you the option to choose between the eLearning or Blended training that best meets your responsibilities and everyday needs.
eLearning training includes:
The advanced online learning management system of Cambridge Professional Academy (CPA) is called “The Refinery” and can be accessed from anywhere, at any time by using a PC, tablet or smartphone.
CPA’s tutors team delivers engaging, informative workshops and provide one-to one support, giving invaluable feedback and advice.
Blended training includes the abovementioned plus:
Learning alongside other students, you will be able to discuss and debate the topics covered in each module and, in most cases, you will leave with a fully prepared assignment plan. Face-to-face workshops are also a very good networking opportunity.
During the Program you will be able to attend workshops of senior business executives who will provide you with valuable knowledge, advice and workable proposals, aiming at your development and better preparation for the challenges of tomorrow!
Starting Date: 18/9/2020
