Chartered Institute of Marketing
Marketing Courses

MARKETING COURSES
360U PROFESSIONAL QUALIFICATIONS
INTERNATIONAL MARKETING ACCREDITATION
Whatever stage you’ve reached in your career, the Internationally Accredited Qualifications of Chartered Institute of Marketing (CIM) have a very important role in developing the skills and knowledge you need to take a step further in your career.
360U, as an Authorised Cambridge Professional Academy Distributor, now gives you the opportunity to attend the Marketing Courses that meet your needs, receiving the CIM International Certification.
Applied Marketing Course
In Applied Marketing Course you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.
Contents:
Understand the contribution of marketing to the organisation
Know what influences customer behaviour across a range of contexts
Understand the factors and trends in the marketing environment and how they affect marketing
Know a range of options for gathering relevant marketing information
Understand the application of the marketing mix within different marketing contexts
Know how to apply and adapt the marketing mix to satisfy customer needs and business goals
Applied Marketing Course could be attended via eLearning (60 hours) or via Blended (60 hours eLearning & 8 hours face-to-face workshops).
INFORMATION
- Duration:
- 60 hours eLearning
- 8 hours face-to-face workshops
- Price:
- eLearning 450€
- Blended 500€
- Institution: Chartered Institute of Marketing (CIM) in Partnership with Cambridge Professional Academy (CPA)
- Language: English
- Accreditation: CIM International Accreditation at an additional cost of £210
Planning Campaigns Course
Planning Campaigns Course gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.
Contents:
Understand the process of planning a campaign
Know how to undertake an internal and external situational analysis
Know how to develop a successful campaign plan
Understand how to implement a plan in practice
Understand the principles of monitoring a marketing campaign
Know how to undertake a post campaign evaluation
Planning Campaigns Course could be attended via eLearning (80 hours) or via Blended (80 hours eLearning & 8 hours face-to-face workshops).
INFORMATION
- Duration:
- 80 hours eLearning
- 8 hours face-to-face workshops
- Price:
- eLearning 450€
- Blended 500€
- Institution: Chartered Institute of Marketing (CIM) in Partnership with Cambridge Professional Academy (CPA)
- Language: English
- Accreditation: CIM International Accreditation at an additional cost of £210
Customer Insights Course
Customer loyalty, the customer/user experience and customer insight are the core of achieving optimum satisfaction and retention. Customer Insights Course gives you an understanding of the contemporary customer’s complex needs and wants, their behaviour as consumers and how this sets their expectations. You will learn how to gain the insight required to understand those needs and map the journey to ultimately improve their experience.
Contents:
Understand the range of customer contexts in which the marketer operates
Understand the key factors that influence customer behaviour
Understand the customer experience
Know how to enhance the customer experience
Understand the range of research methods and metrics available to monitor customer experiences
Know how to use and apply research approaches to gain insight and inform decision making
Customer Insights Course could be attended via eLearning (60 hours) or via Blended (60 hours eLearning & 8 hours face-to-face workshops).
INFORMATION
- Duration:
- 60 hours eLearning
- 8 hours face-to-face workshops
- Price:
- eLearning 450€
- Blended 500€
- Institution: Chartered Institute of Marketing (CIM) in Partnership with Cambridge Professional Academy (CPA)
- Language: English
- Accreditation: CIM International Accreditation at an additional cost of £210
Certificate in Professional Marketing
The aim of the Certificate in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.
Those who successfully achieve this qualification are able to understand the wider role of marketing and how their practical skills can be applied to their career progression within the marketing profession.
Certificate in Professional Marketing consists of 3 courses:
In Applied Marketing Course you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.
Planning Campaigns Course gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.
Customer loyalty, the customer/user experience and customer insight are the core of achieving optimum satisfaction and retention. Customer Insights Course gives you an understanding of the contemporary customer’s complex needs and wants, their behaviour as consumers and how this sets their expectations. You will learn how to gain the insight required to understand those needs and map the journey to ultimately improve their experience.
Certificate in Professional Marketing could be attended via eLearning (200 hours) or via Blended (200 hours eLearning & 48 hours face-to-face workshops).
INFORMATION
- Duration:
- 200 hours eLearning
- 48 hours face-to-face workshops
- Courses: 3
- Price:
- eLearning 1.250€
- Blended 1.600€
- Institution: Chartered Institute of Marketing (CIM) in Partnership with Cambridge Professional Academy (CPA)
- Language: English
- Accreditation: CIM International Accreditation at an additional cost of £500
WHO IS IT FOR
The Marketing Courses of 360U are aimed at executives working in marketing positions, but also to everyone interested in gaining a broader understanding of marketing theory and practices.
Accredited Courses & Certificate in Professional Marketing
- Applied Marketing
- Planning Campaigns
- Customer Insights
- Applied Marketing
- Planning Campaigns
- Customer Insights
360U offers you the option to choose between the eLearning or Blended training that best meets your responsibilities and everyday needs.
eLearning training includes:
The advanced online learning management system of Cambridge Professional Academy (CPA) is called “The Refinery” and can be accessed from anywhere, at any time by using a PC, tablet or smartphone.
CPA’s tutors team delivers engaging, informative workshops and provide one-to one support, giving invaluable feedback and advice.
Blended training includes the abovementioned plus:
Learning alongside other students, you will be able to discuss and debate the topics covered in each module and, in most cases, you will leave with a fully prepared assignment plan. Face-to-face workshops are also a very good networking opportunity.
During the Program you will be able to attend workshops of senior business executives who will provide you with valuable knowledge, advice and workable proposals, aiming at your development and better preparation for the challenges of tomorrow!
Starting Date: 18/9/2020