Chartered Institute of Marketing

Marketing Courses

MARKETING COURSES

CIM Award in Marketing

Accredited Course

Marketing

60 hours eLearning

450 €

CIM Award in Integrated Communications

Accredited Course

Integrated Communications

80 hours eLearning

450 €

CIM Award in Customer Experience

Accredited Course

Customer Experience

60 hours eLearning

450 €

CIM Certificate in Professional Marketing

Certificate

Professional Marketing

200 hours eLearning

1.250 €

360U PROFESSIONAL QUALIFICATIONS

INTERNATIONAL MARKETING ACCREDITATION

Whatever stage you’ve reached in your career, the Internationally Accredited Qualifications of Chartered Institute of Marketing (CIM) have a very important role in developing the skills and knowledge you need to take a step further in your career.

360U now gives you the opportunity to attend the Marketing Courses that meet your needs, receiving the CIM International Certification.

CIM Award in Marketing

Marketing Course

Marketing Course is about recognising the importance of marketing’s role in driving success and delivering results. It provides the knowledge and understanding of the function of marketing within the organisation and demonstrates how an appreciation of customer behaviour can enable effective targeting. It outlines an understanding of how external environmental influences affect planning and how information enables decision making. It outlines the elements of the marketing mix and how these are applied to address market and customer needs.

Contents:

Understand the role and function of marketing

Understand what influences customer behaviour

Identify factors and trends in the marketing environment and how they affect marketing planning

Identify options for gathering relevant marketing information

Know the elements of the marketing mix

Apply and adapt the marketing mix to satisfy customer needs

 

Marketing Course could be attended via eLearning (60 hours) or via Blended (60 hours eLearning & 8 hours face-to-face workshops).

INFORMATION

  • Duration:
    • 60 hours eLearning
    • 8 hours face-to-face workshops
  • Price:
    • eLearning 450€
    • Blended 500€
  • Institution: Chartered Institute of Marketing (CIM)
  • Language: English
  • Accreditation: CIM International Accreditation at an additional cost of £210
CIM Award in Integrated Communications

Integrated Communications Course

Integrated Communications Course aims to enable understanding of the importance of effective internal and external communications in building sustainable relationships and delivering customer value. It provides the opportunity to recognise the importance of communications planning in delivering marketing solutions. It explains how the concept of product and brand management can enable organisations to deliver customer value. It outlines the components of the marketing communications mix and enables understanding of integrated marketing communications (IMC) planning.

Contents:

Know how to build cross-functional relationships

Understand how to harness resources to deliver effective marketing solutions

Create effective communications to deliver value to customers

Understand product and brand management

Understand the components of the marketing communications mix

Develop integrated marketing communications

 

Integrated Communications Course could be attended via eLearning (80 hours) or via Blended (80 hours eLearning & 8 hours face-to-face workshops).

INFORMATION

  • Duration:
    • 80 hours eLearning
    • 8 hours face-to-face workshops
  • Price:
    • eLearning 450€
    • Blended 500€
  • Institution: Chartered Institute of Marketing (CIM)
  • Language: English
  • Accreditation: CIM International Accreditation at an additional cost of £210
CIM Award in Customer Experience

Customer Experience Course

Customer Experience Course recognises how deeper knowledge of customer requirements within different contexts allows organisations to enhance the customer experience. It provides the skills and understanding to assess customer expectations in context and to develop and deliver activities that meet those expectations. It introduces customer experience frameworks and highlights how to establish effective monitoring and measurement techniques that ultimately enable organisations to improve customer experience.

Contents:

Understand the range of different contexts across which marketers operate

Understand the importance of customer expectations

Understand the different dimensions of customer experience

Deliver activities that enhance the customer experience

Know how to monitor and measure customer experience in context

Use metrics to improve future customer experience

 

Customer Experience Course could be attended via eLearning (60 hours) or via Blended (60 hours eLearning & 8 hours face-to-face workshops).

INFORMATION

  • Duration:
    • 60 hours eLearning
    • 8 hours face-to-face workshops
  • Price:
    • eLearning 450€
    • Blended 500€
  • Institution: Chartered Institute of Marketing (CIM)
  • Language: English
  • Accreditation: CIM International Accreditation at an additional cost of £210
CIM Certificate in Professional Marketing

Certificate in Professional Marketing

The aim of the Certificate in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.

Those who successfully achieve this qualification are able to understand the wider role of marketing and how their practical skills can be applied to their career progression within the marketing profession.

Certificate in Professional Marketing consists of 3 courses:

Marketing Course is about recognising the importance of marketing’s role in driving success and delivering results. It provides the knowledge and understanding of the function of marketing within the organisation and demonstrates how an appreciation of customer behaviour can enable effective targeting. It outlines an understanding of how external environmental influences affect planning and how information enables decision making. It outlines the elements of the marketing mix and how these are applied to address market and customer needs.

Integrated Communications Course aims to enable understanding of the importance of effective internal and external communications in building sustainable relationships and delivering customer value. It provides the opportunity to recognise the importance of communications planning in delivering marketing solutions. It explains how the concept of product and brand management can enable organisations to deliver customer value. It outlines the components of the marketing communications mix and enables understanding of integrated marketing communications (IMC) planning.

Customer Experience Course recognises how deeper knowledge of customer requirements within different contexts allows organisations to enhance the customer experience. It provides the skills and understanding to assess customer expectations in context and to develop and deliver activities that meet those expectations. It introduces customer experience frameworks and highlights how to establish effective monitoring and measurement techniques that ultimately enable organisations to improve customer experience.

Certificate in Professional Marketing could be attended via eLearning (200 hours) or via Blended (200 hours eLearning & 48 hours face-to-face workshops).

INFORMATION

  • Duration:
    • 200 hours eLearning
    • 48 hours face-to-face workshops
  • Courses: 3
  • Price:
    • eLearning 1.250€
    • Blended 1.600€
  • Institution: Chartered Institute of Marketing
  • Language: English
  • Accreditation: CIM International Accreditation at an additional cost of £500

WHO IS IT FOR

The Marketing Courses of 360U are aimed at executives working in marketing positions, but also to everyone interested in gaining a broader understanding of marketing theory and practices.

Accredited Courses & Certificate in Professional Marketing

  • Marketing
  • Integrated Communications
  • Customer Experience

360U offers you the option to choose between the eLearning or Blended training that best meets your responsibilities and everyday needs.

eLearning training includes:

The advanced online learning management system of Cambridge Professional Academy (CPA) is called “The Refinery” and can be accessed from anywhere, at any time by using a PC, tablet or smartphone.

CPA’s tutors team delivers engaging, informative workshops and provide one-to one support, giving invaluable feedback and advice.

Blended training includes the abovementioned plus:

Learning alongside other students, you will be able to discuss and debate the topics covered in each module and, in most cases, you will leave with a fully prepared assignment plan. Face-to-face workshops are also a very good networking opportunity.

During the Program you will be able to attend workshops of senior business executives who will provide you with valuable knowledge, advice and workable proposals, aiming at your development and better preparation for the challenges of tomorrow!

360U TRAINING TEAM

Alexandra Manioudaki
Marketing Tutor | Μarketing & Communications Director, EPLO
Dimitris Katravas
Marketing & Sales Tutor | Deputy CEO, ΜLS
Dimitris Serafeimides
Customer Service Tutor & Sales Expert
George Panigyrakis
Professor of Marketing, AUEB
Yiannis Xirogiannopoulos
Business Consultant & Marketing, Sales & HR Tutor

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