Chartered Institute of Marketing

Marketing Courses

MARKETING COURSES

CIM Award in Marketing

Accredited Course

Applied Marketing

60 hours eLearning

450 €

CIM Award in Integrated Communications

Accredited Course

Planning Campaigns

80 hours eLearning

450 €

CIM Award in Customer Experience

Accredited Course

Customer Insights

60 hours eLearning

450 €

CIM Certificate in Professional Marketing

Certificate

Professional Marketing

200 hours eLearning

1.250 €

360U PROFESSIONAL QUALIFICATIONS

INTERNATIONAL MARKETING ACCREDITATION

Whatever stage you’ve reached in your career, the Internationally Accredited Qualifications of Chartered Institute of Marketing (CIM) have a very important role in developing the skills and knowledge you need to take a step further in your career.

360U now gives you the opportunity to attend the Marketing Courses that meet your needs, receiving the CIM International Certification.

CIM Award in Marketing

Applied Marketing Course

In Applied Marketing Course you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.

Contents:

Understand the contribution of marketing to the organisation

Know what influences customer behaviour across a range of contexts

Understand the factors and trends in the marketing environment and how they affect marketing

Know a range of options for gathering relevant marketing information

Understand the application of the marketing mix within different marketing contexts

Know how to apply and adapt the marketing mix to satisfy customer needs and business goals

Applied Marketing Course could be attended via eLearning (60 hours) or via Blended (60 hours eLearning & 8 hours face-to-face workshops).

INFORMATION

  • Duration:
    • 60 hours eLearning
    • 8 hours face-to-face workshops
  • Price:
    • eLearning 450€
    • Blended 500€
  • Institution: Chartered Institute of Marketing (CIM)
  • Language: English
  • Accreditation: CIM International Accreditation at an additional cost of £210
CIM Award in Integrated Communications

Planning Campaigns Course

Planning Campaigns Course gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.

Contents:

Understand the process of planning a campaign

Know how to undertake an internal and external situational analysis

Know how to develop a successful campaign plan

Understand how to implement a plan in practice

Understand the principles of monitoring a marketing campaign

Know how to undertake a post campaign evaluation

Planning Campaigns Course could be attended via eLearning (80 hours) or via Blended (80 hours eLearning & 8 hours face-to-face workshops).

INFORMATION

  • Duration:
    • 80 hours eLearning
    • 8 hours face-to-face workshops
  • Price:
    • eLearning 450€
    • Blended 500€
  • Institution: Chartered Institute of Marketing (CIM)
  • Language: English
  • Accreditation: CIM International Accreditation at an additional cost of £210
CIM Award in Customer Experience

Customer Insights Course

Customer loyalty, the customer/user experience and customer insight are the core of achieving optimum satisfaction and retention. Customer Insights Course gives you an understanding of the contemporary customer’s complex needs and wants, their behaviour as consumers and how this sets their expectations. You will learn how to gain the insight required to understand those needs and map the journey to ultimately improve their experience.

Contents:

Understand the range of customer contexts in which the marketer operates

Understand the key factors that influence customer behaviour

Understand the customer experience

Know how to enhance the customer experience

Understand the range of research methods and metrics available to monitor customer experiences

Know how to use and apply research approaches to gain insight and inform decision making

Customer Insights Course could be attended via eLearning (60 hours) or via Blended (60 hours eLearning & 8 hours face-to-face workshops).

INFORMATION

  • Duration:
    • 60 hours eLearning
    • 8 hours face-to-face workshops
  • Price:
    • eLearning 450€
    • Blended 500€
  • Institution: Chartered Institute of Marketing (CIM)
  • Language: English
  • Accreditation: CIM International Accreditation at an additional cost of £210
CIM Certificate in Professional Marketing

Certificate in Professional Marketing

The aim of the Certificate in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.

Those who successfully achieve this qualification are able to understand the wider role of marketing and how their practical skills can be applied to their career progression within the marketing profession.

Certificate in Professional Marketing consists of 3 courses:

In Applied Marketing Course you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.

Planning Campaigns Course gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.

Customer loyalty, the customer/user experience and customer insight are the core of achieving optimum satisfaction and retention. Customer Insights Course gives you an understanding of the contemporary customer’s complex needs and wants, their behaviour as consumers and how this sets their expectations. You will learn how to gain the insight required to understand those needs and map the journey to ultimately improve their experience.

Certificate in Professional Marketing could be attended via eLearning (200 hours) or via Blended (200 hours eLearning & 48 hours face-to-face workshops).

INFORMATION

  • Duration:
    • 200 hours eLearning
    • 48 hours face-to-face workshops
  • Courses: 3
  • Price:
    • eLearning 1.250€
    • Blended 1.600€
  • Institution: Chartered Institute of Marketing
  • Language: English
  • Accreditation: CIM International Accreditation at an additional cost of £500

WHO IS IT FOR

The Marketing Courses of 360U are aimed at executives working in marketing positions, but also to everyone interested in gaining a broader understanding of marketing theory and practices.

Accredited Courses & Certificate in Professional Marketing

  • Applied Marketing
  • Planning Campaigns
  • Customer Insights

360U offers you the option to choose between the eLearning or Blended training that best meets your responsibilities and everyday needs.

eLearning training includes:

The advanced online learning management system of Cambridge Professional Academy (CPA) is called “The Refinery” and can be accessed from anywhere, at any time by using a PC, tablet or smartphone.

CPA’s tutors team delivers engaging, informative workshops and provide one-to one support, giving invaluable feedback and advice.

Blended training includes the abovementioned plus:

Learning alongside other students, you will be able to discuss and debate the topics covered in each module and, in most cases, you will leave with a fully prepared assignment plan. Face-to-face workshops are also a very good networking opportunity.

During the Program you will be able to attend workshops of senior business executives who will provide you with valuable knowledge, advice and workable proposals, aiming at your development and better preparation for the challenges of tomorrow!

Starting Date: 18/9/2020

360U TRAINING TEAM

Alexandra Manioudaki
Marketing Tutor | Μarketing & Communications Director, EPLO
Dimitris Katravas
Marketing & Sales Tutor | Deputy CEO, ΜLS
Dimitris Serafeimides
Customer Service Tutor & Sales Expert
Yiannis Xirogiannopoulos
Business Consultant & Marketing, Sales & HR Tutor

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